Job Description

Marketing Head at East African Breweries PLC (EABL)

Lead Brand Growth, Consumer Engagement and Commercial Excellence

Position: Marketing Head

Company: East African Breweries PLC (EABL)

Location: Nairobi, Kenya

Employment Type: Full-Time

Industry: FMCG, Consumer Goods, Beverage Manufacturing, Brand Management

Experience: 8–15 Years

Education: Bachelor’s Degree or Master’s Degree in Marketing, Business Administration, Communications, Economics, Consumer Behavior, or related discipline

Salary: KES 7,200,000 – KES 13,800,000 Per Year Plus Executive Benefits and Performance Incentives

Department: Marketing & Innovation

Reports To: Marketing Director / Commercial Director

About East African Breweries PLC (EABL)

East African Breweries PLC (EABL) is one of East Africa’s largest consumer goods companies and a leading manufacturer and marketer of premium beverage brands. Operating across Kenya, Uganda, Tanzania, and other regional markets, EABL is recognized for innovation, market leadership, consumer engagement, and strong brand portfolios. The company continues to invest in customer experience, digital transformation, market expansion, and brand innovation initiatives.

As part of its strategic growth plans, EABL is seeking a highly experienced Marketing Head to lead integrated marketing strategies, consumer engagement programs, brand development initiatives, and commercial growth projects.

Professionals searching for jobs in Kenya and executives exploring vacancies in Kenya are encouraged to apply.

For additional employment resources and career opportunities, professionals may visit https://kenyajobsearch.com/

Position Overview

The Marketing Head will be responsible for developing and executing marketing strategies that enhance brand visibility, strengthen market leadership, increase customer engagement, and drive sustainable business growth.

The successful candidate will oversee brand management, digital marketing, consumer insights, strategic communications, advertising campaigns, and commercial partnerships while leading a high-performing marketing team.

This role is ideal for professionals seeking job openings in Kenya with significant leadership responsibility and regional exposure.

Key Responsibilities

Strategic Marketing Leadership

• Develop comprehensive annual marketing plans.
• Align marketing objectives with business strategy.
• Identify new market opportunities and growth segments.
• Lead customer acquisition and retention initiatives.
• Support business expansion and innovation projects.
• Drive revenue-generating marketing programs.

Candidates interested in job in Kenya opportunities involving executive leadership and strategic decision-making will find this role highly rewarding.

Brand Management and Positioning

• Strengthen brand awareness and market presence.
• Lead brand-building initiatives.
• Develop brand positioning strategies.
• Ensure consistency across all communication channels.
• Protect and enhance corporate reputation.
• Monitor brand performance indicators.

Professionals pursuing jobs in Nairobi and senior marketing leadership careers are encouraged to apply.

Consumer Insights and Market Research

• Conduct consumer behavior analysis.
• Evaluate customer preferences and purchasing trends.
• Analyze market intelligence data.
• Monitor competitor activities.
• Generate actionable business insights.
• Support product and service innovation.

Applicants researching vacancies in Nairobi frequently prioritize opportunities involving data-driven decision-making and strategic market analysis.

Digital Marketing and Customer Engagement

• Lead digital marketing campaigns.
• Develop social media strategies.
• Improve customer engagement initiatives.
• Oversee content marketing programs.
• Drive performance marketing campaigns.
• Support customer experience enhancement projects.

Candidates exploring recruitment in Kenya opportunities with a strong focus on digital transformation will find this role particularly attractive.

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Campaign Development and Execution

• Manage integrated marketing campaigns.
• Coordinate advertising activities.
• Collaborate with agency partners.
• Monitor campaign effectiveness.
• Measure marketing return on investment.
• Optimize campaign performance using analytics.

Professionals seeking hire in Kenya opportunities that directly impact commercial performance are encouraged to apply.

Team Leadership and Talent Development

• Lead and mentor marketing professionals.
• Develop succession planning strategies.
• Foster innovation and creativity.
• Promote cross-functional collaboration.
• Establish performance goals and development plans.

Candidates interested in hiring in Kenya trends and leadership opportunities will benefit from the extensive management responsibilities associated with this position.

Education Requirements

Applicants should possess:

• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Business Administration
• Bachelor’s Degree in Communications
• Bachelor’s Degree in Economics
• Bachelor’s Degree in Consumer Behavior
• Master’s Degree preferred

Additional qualifications such as:

• MBA
• CIM Certification
• Digital Marketing Certifications
• Strategic Marketing Certifications

will be considered advantageous.

Experience Requirements

Candidates should demonstrate:

• 8–15 years of progressive marketing experience.
• Experience managing large-scale marketing campaigns.
• Experience leading cross-functional teams.
• Strong digital marketing expertise.
• Proven brand-building success.
• Experience within FMCG, consumer goods, telecommunications, banking, or related sectors.

Professionals searching for recruit in Kenya opportunities with regional exposure are strongly encouraged to apply.

Core Competencies

The ideal candidate should possess expertise in:

• Brand Strategy
• Consumer Marketing
• Market Research
• Customer Acquisition
• Customer Retention
• Digital Marketing
• Marketing Analytics
• Commercial Strategy
• Campaign Management
• Product Marketing
• Consumer Insights
• Business Development
• Strategic Planning
• Budget Management
• Corporate Communications
• Leadership Development
• Revenue Growth
• Stakeholder Management
• Innovation Management
• Performance Marketing

These capabilities are frequently required in job posting in Kenya opportunities across major multinational and regional organizations.

Training and Executive Development

EABL invests heavily in leadership development and professional growth.

The selected candidate will receive training opportunities in:

Leadership Excellence

• Executive Leadership
• Strategic Business Management
• Commercial Leadership
• Organizational Development

Marketing Innovation

• Consumer Behavior Analytics
• Digital Transformation
• Customer Experience Management
• Brand Innovation

Business Growth

• Revenue Optimization
• Market Expansion Strategies
• Data Analytics
• Strategic Partnerships

Professionals searching for job portal in Kenya opportunities often prioritize organizations offering structured executive development programs.

Additional regional employment insights can also be explored through https://zambiajobssearch.com/

Compensation and Benefits

Successful candidates may receive:

• Competitive Executive Salary
• Annual Performance Bonuses
• Executive Medical Insurance
• Pension Contributions
• Vehicle Allowance
• Leadership Development Programs
• Professional Membership Support
• International Training Opportunities
• Wellness Programs
• Annual Leave Benefits

Career Progression Opportunities

This position offers advancement opportunities toward:

• Marketing Director
• Commercial Director
• Consumer Director
• Regional Marketing Director
• Business Unit Director
• Chief Commercial Officer
• Chief Marketing Officer

Professionals searching for jobs in Kenya, vacancies in Kenya, and recruitment in Nairobi opportunities with long-term executive growth potential will find this role highly attractive.

Why Join EABL?

EABL remains one of East Africa’s most recognized consumer brands and continues to invest in innovation, talent development, customer engagement, and commercial excellence. The organization offers employees the opportunity to work on iconic brands while contributing to regional business growth and transformation.

Candidates seeking job in Kenya, job portal in Nairobi, job posting in Nairobi, hire in Nairobi, recruit in Nairobi, and job openings in Kenya opportunities are encouraged to apply.

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Application Process

Interested applicants should submit:

• Updated CV/Resume
• Cover Letter
• Academic Certificates
• Professional Certifications
• Leadership Portfolio
• Professional References

Location: Nairobi, Kenya

Position: Marketing Head

Company: East African Breweries PLC (EABL)

Employment Type: Full-Time

Industry: FMCG, Consumer Goods & Brand Marketing