Brand Activation Manager Job Vacancy in Kericho, Kenya – Consumer Goods

Job Description

Position:Brand Activation Manager

Company:Unilever Kenya

Location:Kericho, Kenya

Experience:5-7 years

Education:Bachelor’s degree in Marketing, Business Administration or related field

Employment Type:Full-time

Industry:Consumer Goods

Department:Marketing

Salary:SSP 150,000 – 250,000 per month

Vacancies:1

Company Overview

Unilever Kenya is a leading multinational consumer goods company with a strong heritage of delivering trusted brands that improve everyday life. Operating across more than 190 countries, Unilever’s portfolio includes iconic products in food, home care, and personal care that are present in Kenyan households daily. With a commitment to sustainable living, the company invests heavily in community development, environmental stewardship, and inclusive growth. Its Kenyan operations are headquartered in Nairobi, but the brand’s reach extends to every corner of the nation, including key markets such as Kericho, where tea production and vibrant consumer activity create a dynamic environment for brand engagement. As part of its strategic expansion, Unilever Kenya continuously seeks innovative talent to drive market share, enhance consumer experiences, and uphold its purpose‑driven mission. This role offers a unique opportunity to join a globally recognized organization while contributing to local economic development and brand excellence.

Job Overview

The Brand Activation Manager will spearhead the planning, execution, and optimization of integrated marketing campaigns that bring Unilever’s consumer brands to life in the Kericho region. Reporting to the Regional Marketing Director, you will collaborate with cross‑functional teams—including sales, insights, creative, and digital—to design activation strategies that resonate with local audiences, boost product trial, and drive sales growth. This position is central to Unilever’s commitment to delivering compelling brand experiences that align with consumer needs and market trends. For more information about Unilever Kenya and its career pathways, visit https://kenyajobsearch.com/. The role is a critical component of our Hiring in Kenya initiative, supporting Kenya Jobs and Career Opportunities in Kenya.

Key Responsibilities

• Develop and implement localized brand activation plans that align with national brand strategies and regional market insights.
• Coordinate with sales teams to ensure activation activities translate into measurable retail performance and shelf visibility.
• Manage activation budgets, track expenditures, and ensure cost‑effective use of resources while meeting ROI targets.
• Lead the execution of experiential events, in‑store promotions, sampling programs, and community outreach initiatives.
• Collaborate with the insights team to analyze consumer behavior data and refine activation tactics for maximum impact.
• Work closely with creative agencies to produce engaging assets that reflect local culture and consumer preferences.
• Monitor and report on activation performance metrics, providing actionable recommendations for continuous improvement.
• Ensure compliance with Unilever’s brand guidelines, legal standards, and sustainability commitments.

Required Skills

• Strong strategic thinking with the ability to translate data into actionable activation plans.
• Excellent project management skills, capable of handling multiple initiatives simultaneously.
• Proven experience in consumer‑focused marketing, preferably within the FMCG sector.
• Exceptional communication and stakeholder management abilities.
• Creative mindset with a keen eye for detail and brand storytelling.
• Proficiency in Microsoft Office Suite and familiarity with digital marketing tools.
• Ability to work independently and as part of a collaborative team.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications or a Master’s degree in a relevant field are considered an advantage.

Experience

Applicants should have 5‑7 years of progressive experience in brand activation, field marketing, or consumer engagement roles, preferably within a fast‑moving consumer goods environment. Demonstrated success in managing large‑scale activation programs and delivering measurable business results is essential.

Salary

The position offers a competitive salary range of SSP 150,000 to 250,000 per month, commensurate with experience and qualifications. Performance‑based incentives and annual bonuses are also part of the total compensation package.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Generous paid time off and parental leave policies.
• Employee discount program on Unilever products.
• Access to wellness programs and employee assistance services.

Training

• Onboarding program that introduces Unilever’s brand portfolio, culture, and operational processes.
• Continuous learning opportunities through internal academies, workshops, and external certifications.
• Leadership development tracks for high‑potential talent.

Working Environment

Unilever Kenya fosters an inclusive, collaborative, and innovative workplace where diverse perspectives are valued. The Kericho office offers a modern, open‑plan setting equipped with the latest technology to support creative work. Employees enjoy a vibrant community atmosphere, with regular team‑building activities, sustainability initiatives, and opportunities to engage with local stakeholders.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online application portal on the Unilever Careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial interview followed by assessment centre activities.

Equal Opportunity Statement

Unilever Kenya is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.