Digital Marketing Executive – Customer Growth Strategy
Job Description
Digital Marketing Executive – Safaricom PLC
Job Overview
Safaricom PLC, one of Kenya’s leading telecommunications and technology companies, is seeking a talented Digital Marketing Executive to join its marketing team in Nairobi, Kenya. This position is ideal for professionals passionate about digital campaigns, customer acquisition, online engagement, brand growth, and performance marketing.
Candidates interested in jobs in Kenya and professionals looking to build their careers with one of East Africa’s most recognized organizations are encouraged to apply.
Company
Safaricom PLC
Location
Nairobi, Kenya
Employment Type
Full-Time
Department
Marketing & Digital Channels
Job Summary
The Digital Marketing Executive will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across multiple online platforms. The successful candidate will support customer acquisition initiatives, enhance brand visibility, and contribute to revenue growth through data-driven marketing strategies.
Professionals seeking job openings in Kenya within technology and telecommunications sectors will find this role highly rewarding due to its exposure to large-scale digital transformation projects.
Key Responsibilities
- Develop and execute digital marketing campaigns across web, social media, email, and mobile channels.
- Manage search engine optimization (SEO) initiatives to improve online visibility.
- Oversee pay-per-click advertising (PPC) campaigns and monitor performance.
- Create engaging content for websites, blogs, and social media platforms.
- Conduct market research and competitor analysis.
- Analyze campaign performance using analytics tools and prepare reports.
- Support customer acquisition and retention programs.
- Coordinate digital product launches and promotional campaigns.
- Collaborate with creative, product, and sales teams.
- Manage online reputation and customer engagement activities.
- Monitor website traffic and conversion rates.
- Support marketing automation and CRM initiatives.
Education Requirements
- Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, Communications, Information Technology, or a related field.
- Additional qualifications in digital marketing are advantageous.
Experience Requirements
- 3–5 years of experience in digital marketing, online advertising, or performance marketing.
- Experience managing social media platforms and digital campaigns.
- Proven track record of improving online engagement and lead generation.
Required Skills
- Digital marketing
- Search engine optimization
- Google Analytics
- Content marketing
- Social media marketing
- Email marketing
- Marketing automation
- Data analytics
- Campaign management
- Customer acquisition
- Lead generation
- Brand management
- Conversion optimization
- Performance marketing
- Marketing strategy
Preferred Training
- Advanced Digital Marketing Programs
- SEO and SEM Training
- Google Analytics Workshops
- Content Marketing Certification Programs
- Marketing Automation Training
Preferred Certifications
- Google Analytics Certification
- Google Ads Certification
- Meta Blueprint Certification
- HubSpot Digital Marketing Certification
- Digital Marketing Institute (DMI) Certification
- CIM Digital Marketing Certification
Salary & Benefits
Approximate Salary: KES 180,000 – KES 420,000 per month
Benefits
- Annual Performance Bonus
- Medical Insurance
- Pension Scheme
- Professional Development Support
- Paid Annual Leave
- Employee Wellness Programs
- Career Advancement Opportunities
Career Growth Opportunities
Successful candidates may progress into roles such as:
- Senior Digital Marketing Executive
- Digital Marketing Manager
- Performance Marketing Manager
- Brand Manager
- Growth Marketing Manager
- Customer Acquisition Manager
This position is particularly attractive for professionals seeking digital marketing jobs in Kenya and long-term career advancement within the technology sector.
Industry Outlook
Organizations involved in recruitment in Kenya increasingly seek professionals who can combine creativity with data-driven decision-making. Businesses looking to hire in Kenya are prioritizing candidates skilled in digital channels, customer engagement, and online growth strategies.
Job seekers exploring vacancies in Kenya can discover additional opportunities through:
Many professionals researching jobs in Nairobi and broader East African employment markets also compare opportunities available across other African countries.
Candidates interested in international career opportunities may review:
Companies engaged in hiring in Kenya continue to invest heavily in digital transformation, making digital marketing one of the fastest-growing career fields in the country.
Professionals following job posting in Kenya trends often evaluate opportunities across multiple regions and industries to identify the best career path.
For additional regional employment opportunities, candidates may explore:
Organizations seeking to recruit in Kenya increasingly value expertise in SEO, digital advertising, marketing automation, and analytics.
Professionals researching a reliable job portal in Kenya and broader African opportunities may also find relevant vacancies through:
Why Join Safaricom PLC?
- Work for one of Africa’s most innovative telecommunications companies.
- Participate in high-impact digital marketing campaigns.
- Gain exposure to advanced marketing technologies and analytics platforms.
- Access continuous learning and professional development programs.
- Collaborate with experienced industry professionals.
- Contribute to customer-focused innovation and digital transformation.
