Digital Marketer Job at St. Luke’s Orthopaedic & Trauma Hospital

Company: St. Luke’s Orthopaedic & Trauma Hospital
Location: Nairobi, Kenya
Job Role: Digital Marketer
Employment Type: Full-Time
Industry: Healthcare / Hospital Administration / Digital Marketing
Experience Required: Minimum 3 Years
Education Required: Diploma or Bachelor’s Degree

Job Overview

St. Luke’s Orthopaedic & Trauma Hospital is seeking a creative and performance-driven Digital Marketer to strengthen its online presence, patient engagement, and digital communication strategies. This opportunity is ideal for professionals with expertise in SEO, social media management, content marketing, digital advertising, online branding, and healthcare marketing.

The successful candidate will play a major role in developing and executing digital campaigns that increase hospital visibility, improve patient engagement, and promote healthcare services through multiple online channels.

Professionals searching for digital marketing jobs in Kenya, social media manager jobs, SEO specialist careers, content creator jobs, hospital marketing vacancies, Google Ads specialist roles, and healthcare marketing opportunities may find this position highly rewarding.

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Key Job Responsibilities

The Digital Marketer will oversee digital communication, online brand visibility, and campaign performance.

Digital Marketing Campaign Management

• Develop and execute comprehensive digital marketing campaigns across online platforms
• Plan and manage promotional activities to improve hospital visibility and patient awareness
• Strengthen the hospital’s digital presence through targeted marketing strategies
• Support healthcare awareness campaigns and hospital service promotions

Website and Social Media Management

• Manage and optimize the hospital website for performance and user experience
• Oversee social media platforms including content publishing and audience engagement
• Build brand awareness through effective social media marketing campaigns
• Monitor online reputation and patient engagement activities

Content Creation and Brand Promotion

• Create engaging digital content including:
  • Graphics
  • Videos
  • Articles
  • Promotional campaigns
• Develop compelling healthcare-related marketing materials
• Collaborate with departments to promote hospital programs, events, and services

SEO, SEM and Paid Advertising

• Implement Search Engine Optimization (SEO) strategies to improve search visibility
• Manage Search Engine Marketing (SEM) campaigns and paid advertising efforts
• Handle Google Ads and social media advertising campaigns
• Improve digital traffic and lead generation through targeted campaigns

Analytics and Reporting

• Monitor campaign performance using analytics tools
• Generate performance reports and recommend improvements
• Analyze customer behavior, campaign reach, and digital engagement metrics
• Use data insights to optimize marketing effectiveness

Candidates interested in content marketing jobs, digital communications careers, SEO analyst roles, online marketing specialist positions, performance marketing jobs, brand management careers, and email marketing opportunities may benefit from this role.

Educational Qualifications

Applicants should possess:

• Diploma or Bachelor’s Degree in:
  • Marketing
  • Digital Marketing
  • Communications
  • Public Relations
  • Media Studies
  • Or a related discipline

Additional certifications in SEO, Google Ads, social media marketing, digital analytics, or content marketing will be an added advantage.

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Experience Requirements

To qualify for this role, candidates should have:

• Minimum 3 years of relevant experience in digital marketing
• Previous experience in hospital or healthcare marketing is highly preferred
• Strong understanding of SEO, SEM, content marketing, social media strategy, and online advertising
• Hands-on experience managing Google Analytics, Meta Business Suite, Google Ads, and digital reporting tools

Candidates with experience in healthcare communication, online reputation management, and patient-focused digital engagement will have an added advantage.

Required Skills and Competencies

The ideal candidate should demonstrate:

• Creativity and innovation in campaign execution
• Strong analytical and reporting abilities
• Excellent written and verbal communication skills
• Strong project management capabilities
• High attention to detail
• Customer-focused and patient-centered mindset
• Ability to work independently and within teams
• Strong execution and performance-driven attitude

Technical Skills

• Proficiency in:
  • Google Analytics
  • Meta Business Suite
  • SEO & SEM Tools
  • Social Media Advertising Platforms
  • Email Marketing Systems

Added Advantage

• Graphic Design Skills
• Basic Video Editing Experience

Frequently searched keywords related to this role include digital marketing specialist jobs, SEO jobs in Kenya, social media marketing careers, content strategist roles, Google Ads expert jobs, healthcare digital marketing, brand management opportunities, online marketing specialist, SEM analyst careers, and digital campaign management jobs.

Salary and Benefits

Although salary details have not been disclosed, professionals in similar Digital Marketing positions within Kenya’s healthcare sector may expect:

Estimated Salary Range: KES 90,000 – KES 100,000 per month (depending on qualifications, digital expertise, and healthcare marketing experience).

Additional benefits may include:

• Medical insurance and healthcare benefits
• Paid annual leave
• Professional development programs
• Career growth opportunities
• Performance incentives
• Training support and certification opportunities

Training and Career Development

Employees joining St. Luke’s Orthopaedic & Trauma Hospital may receive training in:

• Healthcare digital communication strategies
• Advanced SEO and SEM optimization
• Digital analytics and campaign performance reporting
• Patient engagement and healthcare branding
• Content marketing and digital storytelling
• Online advertising and reputation management

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Why Join St. Luke’s Orthopaedic & Trauma Hospital?

Working with St. Luke’s Orthopaedic & Trauma Hospital offers professionals the opportunity to contribute to a respected healthcare institution while strengthening expertise in digital marketing, SEO optimization, healthcare branding, social media strategy, content creation, online advertising, and digital analytics.

If you are passionate about healthcare communication, digital campaigns, patient engagement, and online brand growth, this Digital Marketer role in Nairobi could be the perfect next step in your career.