Digital Marketing Specialist Job Vacancy in Kisumu, Kenya – Marketing & Advertising

Marketing
Kisumu
August 6, 2026
Full Time
Apply Now

Job Description

Position:Digital Marketing Specialist

Company:Google Kenya

Location:Kisumu, Kenya

Experience:3-5 years of proven digital marketing experience

Education:Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type:Full-time

Industry:Marketing & Advertising

Department:Digital Marketing

Salary:SSP 120,000 – SSP 180,000 per month

Vacancies:1

Company Overview

Google Kenya is a leading technology and innovation hub that connects millions of users to information, services and opportunities across the globe. As part of the Alphabet family, Google Kenya drives digital transformation in East Africa, supporting local businesses, developers and creators through a range of products such as Google Cloud, Google Ads, YouTube and Android. The company is committed to fostering an inclusive culture, investing in community programs, and creating sustainable economic impact throughout Kenya. With a vibrant office in Kisumu, Google Kenya offers a dynamic environment where creativity meets data‑driven decision making, making it an ideal place for professionals seeking to shape the future of digital marketing in Kenya.

Job Overview

The Digital Marketing Specialist will lead the planning, execution and optimization of multi‑channel campaigns that promote Google’s advertising solutions, cloud services and consumer products to businesses and consumers in Kenya. This role collaborates closely with product managers, creative teams, analytics, and sales to ensure that campaigns deliver measurable results and align with broader business objectives. The specialist will also monitor market trends, conduct competitor analysis, and leverage SEO best practices to enhance brand visibility. This position offers a unique opportunity to work on high‑impact projects that drive Kenya Jobs, Jobs in Kenya and broader career opportunities in Kenya.

For more information about Google Kenya’s mission and values, visit our main career portal at https://kenyajobsearch.com.

Key Responsibilities

  • Develop and execute integrated digital marketing strategies across search, display, video, social media and email channels.
  • Manage end‑to‑end campaign lifecycle, including budgeting, targeting, creative brief development, launch, monitoring and reporting.
  • Analyze performance metrics using Google Analytics, Google Ads, and internal dashboards to optimize ROI and conversion rates.
  • Collaborate with content creators to produce compelling ad copy, visuals and video assets that resonate with Kenyan audiences.
  • Conduct keyword research, SEO audits and on‑page optimization to improve organic visibility for Google products.
  • Stay abreast of emerging digital trends, platform updates and local market dynamics to recommend innovative tactics.
  • Prepare weekly and monthly performance reports for senior leadership, highlighting insights and actionable recommendations.
  • Coordinate with sales teams to align marketing initiatives with lead generation and pipeline goals.

Required Skills

  • Proficiency in Google Ads, Google Analytics, Google Tag Manager and major social media advertising platforms.
  • Strong analytical mindset with ability to interpret data and translate insights into strategy.
  • Excellent written and verbal communication skills, with a knack for storytelling.
  • Experience with SEO tools such as SEMrush, Ahrefs or Moz.
  • Project management capabilities and ability to handle multiple campaigns simultaneously.
  • Creative thinking and problem‑solving orientation.
  • Knowledge of the Kenyan digital landscape, consumer behavior and cultural nuances.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, Computer Science or a related discipline is required. Certifications such as Google Ads Certification, Google Analytics Individual Qualification (GAIQ) or HubSpot Inbound Marketing are highly desirable and will be considered an advantage.

Experience

Applicants should have a minimum of three to five years of hands‑on experience managing digital marketing campaigns for B2B or B2C audiences. Prior experience in a technology or advertising environment, especially within East Africa, will be valued. Demonstrated success in driving measurable growth, lead generation and brand awareness is essential.

Salary

The compensation package ranges from SSP 120,000 to SSP 180,000 per month, commensurate with experience, expertise and performance. In addition to base salary, Google Kenya offers performance‑based bonuses, stock options and a comprehensive benefits suite.

Benefits

  • Health insurance covering medical, dental and vision.
  • Generous paid time off and parental leave.
  • Retirement savings plan with employer matching.
  • Employee assistance program and wellness initiatives.
  • Free meals, snacks and beverages at the office.
  • Transportation allowance or shuttle service.
  • Access to Google’s global learning resources and internal mobility programs.

Training

  • Onboarding program that includes product deep‑dives, brand guidelines and compliance training.
  • Continuous learning opportunities through Google’s internal courses, certifications and external workshops.
  • Mentorship from senior marketing leaders and cross‑functional experts.
  • Quarterly hackathons and innovation labs to experiment with new digital tactics.

Working Environment

Google Kenya’s Kisumu office features an open‑plan workspace, collaborative zones, quiet rooms for focused work and state‑of‑the‑art meeting facilities. The culture emphasizes flexibility, creativity and data‑driven decision making. Employees enjoy a diverse, inclusive environment where ideas are welcomed and teamwork is celebrated. The office is located near Lake Victoria, offering a vibrant community and easy access to local amenities.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through the online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment at the Kisumu office.

For additional career resources and to explore other opportunities across Africa, visit https://namibiajobsearch.com/.

Equal Opportunity Statement

Google Kenya is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, disability, sexual orientation, religion or any other protected characteristic. All qualified applicants will receive consideration for employment without discrimination.

Related Jobs