Digital Content Strategist Job Vacancy in Kiambu, Kenya – Media & Broadcasting

Job Description

Position:Digital Content Strategist

Company:Nation Media Group

Location:Kiambu, Kenya

Experience:3-5 years

Education:Bachelor’s Degree in Marketing, Communications, Journalism or related field

Employment Type:Full-time

Industry:Media & Broadcasting

Department:Digital Media

Salary:SSP 120,000 – 180,000 per month

Vacancies:1

Company Overview

Nation Media Group stands as Kenya’s leading multimedia organization, delivering news, entertainment, and digital content across television, radio, print, and online platforms. With a legacy of journalistic excellence and a commitment to innovation, the Group reaches millions of viewers and listeners daily, making it a cornerstone of the Kenyan media landscape. As part of its strategic expansion into digital storytelling, Nation Media Group is investing heavily in cutting‑edge content creation, audience analytics, and multi‑platform distribution. This growth creates a vibrant environment for creative professionals seeking to shape the future of media in Kenya. The Group’s headquarters are in Nairobi, but its regional hubs, including the Kiambu office, serve as dynamic hubs for digital operations, offering unparalleled career opportunities for ambitious talent.

Job Overview

The Digital Content Strategist will lead the development and execution of innovative content strategies that drive audience engagement across Nation Media Group’s digital properties, including websites, mobile apps, and social media channels. Reporting to the Head of Digital Media, you will collaborate with editorial, design, and technology teams to craft compelling stories, optimize content performance, and enhance brand visibility. This role is pivotal in translating audience insights into actionable content plans that align with business objectives and revenue goals. As part of a forward‑thinking team, you will be at the forefront of Kenya Jobs trends, ensuring the Group remains a top choice for Jobs in Kenya and a leader in Career Opportunities in Kenya.

For more information about the organization, visit https://kenyajobsearch.com/.

Key Responsibilities

• Develop and implement comprehensive digital content strategies that increase traffic, dwell time, and conversion rates.
• Conduct audience research, SEO analysis, and competitor benchmarking to inform content decisions.
• Collaborate with editorial teams to create multimedia stories, videos, podcasts, and interactive features.
• Manage content calendars, ensuring timely delivery of campaigns across all digital platforms.
• Optimize content for search engines and social media algorithms to maximize reach.
• Monitor performance metrics using analytics tools and generate regular reports for senior leadership.
• Identify emerging digital trends and recommend innovative formats to keep the brand ahead of the curve.
• Coordinate with advertising and sales teams to align content with monetization strategies.
• Ensure all content adheres to editorial standards, brand guidelines, and legal compliance.

Required Skills

• Strong understanding of SEO, SEM, and social media best practices.
• Proficiency with content management systems (CMS) such as WordPress or Drupal.
• Excellent storytelling ability with a keen eye for visual and audio media.
• Data‑driven mindset with experience using Google Analytics, Adobe Analytics, or similar tools.
• Effective project management and multitasking skills.
• Collaborative attitude and ability to work cross‑functionally.
• Creative problem‑solving and adaptability in a fast‑paced environment.

Education

A Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, or a related discipline is required. Advanced certifications in digital marketing, SEO, or content strategy are advantageous.

Experience

Applicants should have 3 to 5 years of proven experience in digital content planning, strategy development, or a similar role within the media, publishing, or advertising sectors. Experience with audience analytics and a track record of successful content campaigns is essential.

Salary

The position offers a competitive salary range of SSP 120,000 to 180,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.

Benefits

• Health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Paid annual leave and public holidays.
• Professional development allowance.
• Flexible working hours and remote work options.
• Employee wellness programs and gym membership discounts.

Training

• On‑boarding program covering company culture, tools, and processes.
• Continuous learning workshops on SEO, data analytics, and emerging media trends.
• Access to online courses and industry conferences.
• Mentorship from senior digital strategists and editors.

Working Environment

Nation Media Group fosters a collaborative, inclusive, and dynamic workplace where creativity thrives. The Kiambu office features modern workstations, meeting rooms equipped with the latest technology, and communal spaces designed for brainstorming and teamwork. Employees enjoy a culture that values diversity, open communication, and work‑life balance, making it an attractive destination for professionals seeking Employment in Kenya.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal on our website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment at the Kiambu office.

Equal Opportunity Statement

Nation Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. Our hiring practices reflect our dedication to fairness and the belief that diverse perspectives drive innovation and success.