Brand Activation Manager Job Vacancy in Nairobi, Kenya – Beverage

Marketing
Nairobi
September 1, 2026
Full Time
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Job Description

Position:Brand Activation Manager

Company:Coca-Cola Kenya

Location:Nairobi, Kenya

Experience:5+ years in brand management or marketing activation

Education:Bachelor’s degree in Marketing, Business Administration or related field

Employment Type:Full-time

Industry:Beverage

Department:Marketing

Salary:SSP 2,500,000 – 3,200,000 per annum

Vacancies:1

Company Overview

Coca-Cola Kenya, a subsidiary of The Coca‑Cola Company, has been a leading beverage producer and marketer in Kenya for over six decades. With a portfolio that includes iconic soft drinks, juices, water, and sports drinks, the company is committed to delivering refreshment while championing sustainability, community development, and responsible consumption. Operating from its state‑of‑the‑art bottling plant in Nairobi, Coca‑Cola Kenya employs thousands of dedicated professionals and partners with local distributors, retailers, and NGOs to create shared value across the nation. As a dynamic employer, Coca‑Cola Kenya offers career pathways that align with global best practices and local market insights, making it a top destination for ambitious talent seeking impactful roles in Kenya Jobs.

Job Overview

The Brand Activation Manager will spearhead the planning, execution, and measurement of integrated brand activation campaigns that bring Coca‑Cola Kenya’s brands to life in the marketplace. Reporting to the Head of Marketing, you will collaborate with cross‑functional teams—including sales, trade, digital, and insights—to design experiential initiatives, sponsorships, and on‑ground activations that drive consumer engagement, increase market share, and reinforce brand equity. This role is pivotal in translating strategic brand objectives into tangible consumer experiences that resonate across diverse Kenyan audiences. For more information about our corporate culture and other opportunities, visit our main portal at https://kenyajobsearch.com.

Key Responsibilities

  • Develop and implement end‑to‑end activation plans aligned with brand strategy and business targets.
  • Manage budgets, timelines, and vendor relationships to ensure flawless execution of events, festivals, and experiential marketing programs.
  • Collaborate with the digital team to integrate social media, influencer, and content marketing components into activations.
  • Analyze post‑activation performance metrics, generate insights, and present recommendations to senior leadership.
  • Ensure compliance with brand guidelines, legal regulations, and health & safety standards across all activities.

Required Skills

  • Strong project management and organizational abilities with a track record of delivering large‑scale campaigns.
  • Excellent communication and stakeholder management skills, capable of influencing internal and external partners.
  • Creative thinking with a data‑driven mindset to optimize activation effectiveness.
  • Proficiency in budgeting, forecasting, and ROI analysis.
  • Fluency in English and Swahili; knowledge of local cultural nuances is a plus.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant professional certifications (e.g., PMP, CIM) are advantageous.

Experience

Minimum of five years’ experience in brand activation, experiential marketing, or event management within the FMCG or beverage sector. Proven success in leading multi‑channel campaigns that have delivered measurable business growth.

Salary

The compensation package ranges from SSP 2,500,000 to SSP 3,200,000 annually, commensurate with experience and performance. The package includes performance‑based incentives, health insurance, and retirement benefits.

Benefits

  • Comprehensive medical and dental coverage for employee and dependents.
  • Retirement savings plan with company matching contributions.
  • Annual performance bonus tied to individual and company targets.
  • Employee assistance program and wellness initiatives.
  • Discounts on Coca‑Cola products and partner brands.

Training

  • Onboarding program that introduces brand heritage, market dynamics, and activation tools.
  • Access to Coca‑Cola’s global learning platform for continuous skill development.
  • Leadership development workshops and mentorship opportunities.

Working Environment

Coca‑Cola Kenya offers a collaborative, inclusive, and fast‑paced environment where creativity is encouraged and results are celebrated. Our Nairobi office features modern workspaces, flexible working arrangements, and a culture that values diversity, sustainability, and community impact. Employees enjoy a vibrant atmosphere that blends corporate professionalism with the energetic spirit of Kenya’s capital.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews. For additional career resources and regional opportunities, explore https://tanzaniajobsearch.com/.

Equal Opportunity Statement

Coca‑Cola Kenya is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. Our hiring practices reflect our dedication to fairness and meritocracy, ensuring that every candidate has an equal chance to succeed.

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