Digital Marketing Analytics Manager Job Vacancy in Mombasa, Kenya – Technology

Job Description

Position:Digital Marketing Analytics Manager

Company:Microsoft Kenya

Location:Mombasa, Kenya

Experience:5+ years in digital marketing and analytics

Education:Bachelor’s degree in Marketing, Business, or related field

Employment Type:Full-time

Industry:Technology

Department:Marketing

Salary:SSP 150,000 – 250,000 per month

Vacancies:1

Company Overview

Microsoft Kenya is a leading technology solutions provider, empowering businesses and individuals across the nation with innovative cloud services, AI-driven platforms, and cutting‑edge software. With a strong commitment to digital transformation, Microsoft Kenya partners with local enterprises, government agencies, and educational institutions to drive growth and competitiveness. As part of the global Microsoft family, the Kenyan subsidiary upholds the company’s core values of integrity, inclusion, and customer obsession, creating a vibrant workplace where talent thrives. Our presence in Mombasa expands the reach of technology to the coastal region, supporting the city’s emerging tech ecosystem and contributing to Kenya’s Vision 2030 goals. Join us to be part of a dynamic team that shapes the future of digital experiences in Kenya and beyond.

Job Overview

The Digital Marketing Analytics Manager will lead the strategy, execution, and optimization of data‑driven marketing initiatives for Microsoft Kenya. This role is pivotal in translating complex data sets into actionable insights that enhance campaign performance, improve customer acquisition, and boost brand visibility across digital channels. You will collaborate with cross‑functional teams, including product, sales, and creative, to develop measurement frameworks, implement analytics tools, and deliver comprehensive reports that inform strategic decisions. This position offers a unique opportunity to work at the intersection of technology and marketing, driving innovative solutions that support Microsoft’s mission of empowering every person and organization on the planet. For more information about our company, visit our main website.

Key Responsibilities

• Design and implement end‑to‑end digital marketing measurement strategies aligned with business objectives.
• Manage and optimize analytics platforms such as Google Analytics, Power BI, and Microsoft Clarity.
• Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
• Collaborate with creative and content teams to develop data‑informed messaging and targeting.
• Produce regular performance dashboards and executive reports for senior leadership.
• Lead A/B testing, attribution modeling, and conversion rate optimization initiatives.
• Ensure data quality, compliance with privacy regulations, and adherence to Microsoft’s data governance standards.
• Mentor junior analysts and foster a culture of continuous learning within the marketing analytics team.

Required Skills

• Advanced proficiency in analytics tools (Google Analytics 4, Power BI, SQL, Python/R).
• Strong understanding of digital marketing channels, SEO, SEM, social media, and email marketing.
• Excellent analytical thinking with the ability to translate data into clear business recommendations.
• Effective communication and storytelling skills for diverse stakeholder audiences.
• Project management experience with the ability to prioritize multiple initiatives.
• Knowledge of GDPR, Kenya Data Protection Act, and ethical data handling practices.

Education

A Bachelor’s degree in Marketing, Business Administration, Data Science, or a related discipline is required. Advanced certifications such as Google Analytics Individual Qualification (GAIQ), Microsoft Certified: Data Analyst Associate, or similar are highly desirable.

Experience

Minimum of five years of professional experience in digital marketing analytics, preferably within a technology or SaaS environment. Demonstrated success in leading analytics projects that drive measurable business outcomes is essential.

Salary

The role offers a competitive salary range of SSP 150,000 to 250,000 per month, commensurate with experience and qualifications, along with performance‑based bonuses.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching contributions.
• Generous paid time off and holiday schedule.
• Professional development allowance and access to Microsoft Learn resources.
• Employee stock purchase program and equity incentives.
• Flexible working arrangements and remote work options.

Training

• Onboarding program that includes product immersion, brand guidelines, and analytics tool training.
• Continuous learning pathways through Microsoft certifications, workshops, and webinars.
• Mentorship pairing with senior leaders in the Marketing and Data Science divisions.

Working Environment

Microsoft Kenya offers a collaborative, inclusive, and innovative workplace located in the heart of Mombasa’s business district. Our modern office features state‑of‑the‑art collaboration spaces, quiet zones for focused work, and a vibrant community of tech enthusiasts. Employees enjoy a culture that celebrates diversity, encourages curiosity, and supports work‑life balance.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for virtual interviews followed by an on‑site assessment at our Mombasa office. For additional career resources, visit our partner site.

Equal Opportunity Statement

Microsoft Kenya is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.