Digital Content Strategist Job Vacancy in Nairobi, Kenya – Media & Communications

Communications Director
Nairobi
July 11, 2026
Full Time
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Job Description

Position: Digital Content Strategist

Company: Nation Media Group

Location: Nairobi, Kenya

Experience: 3-5 years

Education: Bachelor’s Degree in Communications, Marketing, or related field

Employment Type: Full-Time

Industry: Media & Communications

Department: Digital Media

Salary: 200,000 – 300,000 SSP per annum

Vacancies:1

Company Overview

Nation Media Group is a leading media conglomerate in East Africa, renowned for its innovative storytelling and digital transformation initiatives. With a legacy spanning decades, the company operates newspapers, television, radio, and digital platforms, shaping public discourse and driving media excellence across Kenya and the region. Committed to fostering creativity and technological advancement, Nation Media Group seeks a visionary Digital Content Strategist to spearhead its digital content ecosystem.

Job Overview

This role is pivotal in developing and executing cutting-edge digital content strategies that align with the company’s mission to deliver impactful, audience-centric media. The ideal candidate will leverage data-driven insights to optimize content performance, collaborate with cross-functional teams, and stay ahead of industry trends. For more Kenya Jobs, visit https://kenyajobsearch.com.

Key Responsibilities

  • Design and implement comprehensive digital content strategies across web, social media, and mobile platforms.
  • Analyze audience engagement metrics to refine content performance and maximize reach.
  • Collaborate with editorial, design, and marketing teams to produce high-quality, SEO-optimized content.
  • Stay updated on digital media trends and integrate emerging technologies into content workflows.
  • Manage content calendars and ensure timely publication of strategic campaigns.

Required Skills

  • Proven expertise in digital content creation and strategy development.
  • Strong understanding of SEO, SEM, and social media algorithms.
  • Proficiency in content management systems (CMS) and analytics tools (Google Analytics, Hootsuite).
  • Excellent written and verbal communication skills in English and Swahili.
  • Ability to thrive in a fast-paced, deadline-driven environment.

Education

  • Bachelor’s Degree in Communications, Marketing, Digital Media, or related field.
  • Advanced certifications in digital marketing or content strategy are advantageous.

Experience

  • 3-5 years of experience in digital content strategy, preferably within media or publishing industries.
  • Portfolio demonstrating successful content campaigns and measurable outcomes.

Salary

200,000 – 300,000 SSP per annum, commensurate with experience and performance.

Benefits

  • Comprehensive health insurance coverage.
  • Performance-based bonuses and career advancement opportunities.
  • Flexible work arrangements and remote work options.
  • Professional development stipend for courses and certifications.

Training

  • Onboarding program to familiarize with internal systems and workflows.
  • Regular workshops on digital media trends and tools.
  • Access to industry conferences and networking events.

Working Environment

Nation Media Group fosters an inclusive, collaborative workspace with state-of-the-art facilities in Nairobi. The role involves dynamic teamwork, creative brainstorming sessions, and opportunities to contribute to high-impact media projects.

Application Process

Interested candidates should submit their CV, cover letter, and portfolio to the company’s official portal. Shortlisted applicants will be contacted for interviews and assessments. For more Career Opportunities in Kenya, explore https://www.somaliajobsearch.com.

Equal Opportunity Statement

Nation Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualified candidates from all backgrounds are encouraged to apply.