Product Marketing Manager Job Vacancy in Kisii, Kenya – Consumer Electronics

Job Description

Position:Product Marketing Manager

Company:Samsung Kenya

Location:Kisii, Kenya

Experience:5+ years of product marketing experience in consumer electronics

Education:Bachelor’s degree in Marketing, Business Administration, or related field

Employment Type:Full-time

Industry:Consumer Electronics

Department:Marketing

Salary:SSP 150,000 – 250,000 per month

Vacancies:1

Company Overview

Samsung Kenya is a leading multinational technology company that designs, manufactures, and markets a wide range of consumer electronics, mobile devices, and home appliances. With a strong commitment to innovation, quality, and sustainability, Samsung has established a robust presence across Kenya, delivering cutting‑edge products that enhance the daily lives of millions. The Kisii office serves as a strategic hub for regional sales, marketing, and customer engagement, supporting both urban and rural markets with tailored solutions. As part of Samsung’s global network, the Kisii team collaborates closely with research and development centers, supply chain partners, and local distributors to ensure seamless product launches and market penetration.

Samsung Kenya actively contributes to the Kenyan economy by creating jobs, investing in local talent development, and supporting community initiatives focused on digital literacy and environmental stewardship. The company’s vision aligns with Kenya’s digital transformation agenda, making it an attractive employer for professionals seeking to drive innovation in a dynamic market.

Job Overview

The Product Marketing Manager will lead the development and execution of comprehensive marketing strategies for Samsung’s flagship consumer electronics portfolio in the Kisii region. This role is pivotal in translating product features into compelling market narratives, driving brand awareness, and accelerating sales growth. The manager will work cross‑functionally with product development, sales, retail, and digital teams to ensure alignment with corporate objectives and local market dynamics.

Key objectives include launching new products, optimizing go‑to‑market plans, and measuring campaign effectiveness. The successful candidate will leverage deep industry knowledge, data‑driven insights, and creative storytelling to position Samsung as the preferred brand among Kenyan consumers.

For more information about Samsung Kenya’s career opportunities, visit our main portal: https://kenyajobsearch.com.

Key Responsibilities

• Develop and implement product launch plans, including market research, positioning, pricing, and promotional tactics.
• Collaborate with sales teams to create enablement tools, training materials, and sales scripts that drive product adoption.
• Manage digital and traditional marketing campaigns, ensuring consistent brand messaging across all channels.
• Analyze market trends, competitor activities, and consumer insights to refine product strategies.
• Coordinate with retail partners and distributors to execute in‑store promotions, point‑of‑sale displays, and experiential events.
• Monitor key performance indicators (KPIs) such as market share, sales volume, and ROI, and prepare regular performance reports for senior leadership.
• Lead cross‑functional project teams to ensure timely delivery of marketing assets and product collateral.
• Maintain a deep understanding of Samsung’s product roadmap and translate technical specifications into consumer‑friendly benefits.

Required Skills

• Strong strategic thinking with the ability to translate data into actionable marketing plans.
• Excellent communication and presentation skills, both written and verbal.
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.
• Creative mindset with a keen eye for visual design and storytelling.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Negotiation and stakeholder management skills to influence internal and external partners.
• Fluency in English and Kiswahili; knowledge of local dialects is a plus.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or professional certifications (e.g., CIM, Google Analytics) are advantageous.

Experience

Minimum of five years of product marketing experience within the consumer electronics sector, preferably with exposure to the Kenyan or East African market. Demonstrated success in launching products and achieving measurable sales growth is essential.

Salary

The compensation package ranges from SSP 150,000 to 250,000 per month, commensurate with experience and qualifications. The package includes performance‑based bonuses, health insurance, and a retirement savings plan.

Benefits

• Comprehensive medical and dental coverage.
• Retirement savings scheme (NSSF contributions).
• Annual performance bonus.
• Employee discount on Samsung products.
• Professional development allowance.
• Flexible working hours and remote work options.

Training

• Onboarding program covering Samsung’s brand values, product portfolio, and market strategy.
• Continuous learning opportunities through Samsung Academy and external certifications.
• Leadership development tracks for high‑potential employees.

Working Environment

Samsung Kenya offers a collaborative, innovative, and inclusive workplace where creativity is encouraged and results are celebrated. The Kisii office features modern workspaces, state‑of‑the‑art meeting rooms, and a vibrant break‑area that fosters teamwork and networking. Employees benefit from a culture that values diversity, work‑life balance, and community engagement.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience via the online application portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for a virtual interview.

Explore additional career resources and industry insights at https://angolajobsearch.com/.

For comparative market data and regional job trends, visit https://zimbabwejobsearch.com/job-vacancy-in-zimbabwe/.

Equal Opportunity Statement

Samsung Kenya is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. All qualified applicants will receive consideration for employment without regard to any protected characteristic.