Brand Activation Manager Job Vacancy in Nanyuki, Kenya – Beverages

Job Description

Position:Brand Activation Manager

Company:Coca-Cola East Africa

Location:Nanyuki, Kenya

Experience:5+ years in brand management or activation within FMCG sector

Education:Bachelor’s degree in Marketing, Business Administration, or related field

Employment Type:Full-time

Industry:Beverages

Department:Marketing

Salary:SSP 250,000 – 400,000 per month

Vacancies:1

Company Overview

Coca-Cola East Africa is a leading beverage company delivering refreshing drinks to millions of consumers across the region. With a legacy spanning over a century, the company combines global expertise with local insight to create iconic brands that resonate with Kenyan culture. Operating in more than 20 countries, Coca-Cola East Africa is committed to sustainable growth, community development, and innovative marketing that drives consumer engagement. As part of its expansion strategy, the company has invested heavily in the Central Highlands, establishing a state‑of‑the‑art bottling plant near Nanyuki that supports local farmers, creates jobs, and fuels regional economic development. This dynamic environment offers unparalleled Career Opportunities in Kenya for professionals eager to shape the future of one of the world’s most recognized brands.

Job Overview

The Brand Activation Manager will lead the design, execution, and measurement of integrated activation campaigns that bring Coca‑Cola’s brand story to life across Nanyuki and surrounding markets. Reporting to the Regional Marketing Director, you will collaborate with cross‑functional teams—including sales, trade, digital, and insights—to develop experiential initiatives, sponsorships, and community events that drive brand affinity and sales growth. This role is central to the company’s Hiring in Kenya strategy, ensuring that every activation aligns with brand standards while resonating with local consumer preferences. For more information about the company and its values, visit https://kenyajobsearch.com/.

Key Responsibilities

• Conceptualize and launch high‑impact brand activation programs that increase market share and consumer loyalty.
• Manage end‑to‑end project timelines, budgets, and vendor relationships to ensure flawless execution.
• Coordinate with the Trade Marketing team to align activation activities with retail strategies and sales objectives.
• Leverage consumer insights and market data to tailor activations that reflect regional tastes and cultural moments.
• Monitor and report on key performance indicators (KPIs) such as reach, engagement, and sales lift, providing actionable recommendations for future campaigns.
• Ensure compliance with Coca‑Cola brand guidelines, legal requirements, and health & safety standards.
• Lead a small team of activation coordinators, providing mentorship and performance feedback.

Required Skills

• Strong strategic thinking with a proven ability to translate brand vision into tangible experiences.
• Excellent project management skills, including budgeting, scheduling, and risk mitigation.
• Creative storytelling ability and a keen eye for visual and experiential details.
• Proficiency in data analysis tools and the capacity to interpret consumer insights.
• Effective communication and stakeholder management across internal and external partners.
• Flexibility to travel within the region and work evenings or weekends during major events.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management, digital marketing, or project management are considered an asset.

Experience

Minimum of five years’ experience in brand activation, experiential marketing, or event management within the fast‑moving consumer goods (FMCG) sector. Demonstrated success in leading multi‑channel campaigns that deliver measurable business results is essential.

Salary

The position offers a competitive salary range of SSP 250,000 to 400,000 per month, commensurate with experience and performance. A performance‑based bonus structure is also part of the total compensation package.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Paid annual leave, sick leave, and public holidays.
• Employee assistance program and wellness initiatives.
• Opportunities for international exposure through regional projects.

Training

• Onboarding program that introduces brand heritage, compliance, and activation best practices.
• Access to Coca‑Cola’s global learning platform for continuous skill development.
• Mentorship from senior marketing leaders across East Africa.
• Regular workshops on digital tools, data analytics, and consumer trends.

Working Environment

The role is based in Nanyuki’s modern office complex adjacent to the bottling plant, offering a collaborative workspace equipped with the latest technology. Employees enjoy a vibrant culture that celebrates diversity, encourages innovation, and supports work‑life balance. The company’s commitment to sustainability is reflected in eco‑friendly office practices and community outreach programs.

Application Process

Interested candidates should submit an online application through the Coca‑Cola East Africa careers portal, attaching an updated resume and a cover letter outlining relevant achievements. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited to a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Coca‑Cola East Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. This Job Vacancy in Kenya reflects our dedication to fostering a workplace where every individual can thrive.